2-D or not 2-D? - Packaging Digest

Packaging Digest

2-D or not 2-D? Packaging Digest A Chadwick Martin Bailey study in October 2011 found that while just 21 percent of Internet users surveyed had heard of QR codes before, more than four in five knew one when they saw it. (What's in a name anyway? QR has become the generic term for all ... and more »

Top reason to scan was to find out what would happen - The FINANCIAL

Top reason to scan was to find out what would happen The FINANCIAL The FINANCIAL -- Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. As QR codes pop up in more places, ... and more »