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How JC Penney's Coupon Problem Discounts Women - Forbes

Forbes

How JC Penney's Coupon Problem Discounts Women
Forbes
But just one quarter into the experimental new strategy, sales have dropped; JCPenney reported a $163 million loss in the first 90 days of the year and executives at the company were forced to link the coupon strategy to a 10% drop in customer traffic.

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